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PRIME Marks Diamond Gym Sponsorship with Special Edition Till The Death Athletics Bottle

KSI and Logan Paul’s PRIME has announced its sponsorship of the iconic Diamond Gym, marking the occasion with a special edition Till The Death Athletics bottle. Here’s what you need to know about this unexpected partnership. Till The Death Athletics:…

NOCCO’s Focus-Fuelling Stellar Blend Arrives in the UK

NOCCO’s Stellar Blend has finally arrived on UK shelves – and if you love tropical, refreshing drinks, this is set to become your new go-to. The latest addition to the NOCCO Focus range combines crisp pineapple with sweet, exotic mangosteen…

ELEAT's new Salted Caramel Overnight Oats

ELEAT Debuts High-Protein Salted Caramel Overnight Oats

Functional breakfast specialist ELEAT is set to launch Salted Caramel as the latest flavour in its top-rated overnight oats range. The dessert-meets-breakfast combo will join Dark Chocolate, Mixed Berries, Peanut Butter & Banana, Apple & Cinnamon and Blueberry & Vanilla…

Everything You Need to Know About the New Doritos Protein Chips

There aren’t many snacks that offer a moreish crunch quite as satisfying as a pack of Doritos. And soon, folks in the US will be able to get a hit of protein while they chow down on their favourite tortilla…

The ESN Designer Protein Bar in Peanut Butter Pretzel

Unique Peanut Butter Pretzel Flavour Joins Best-Selling ESN Designer Protein Bar Range

ESN has just given fans another big reason to love its best-selling Designer Protein Bar. On Wednesday, 18 February, the German giant announced Peanut Butter Pretzel as flavour number 11 in the luxurious range. Here’s everything you need to know…

DEKA FIT Skydive Dubai: Your Complete Guide

The DEKA global racing series will be landing at Skydive Dubai in March, signalling the brand’s official arrival in the Middle East. Here’s everything you need to know about the inaugural event. What does the DEKA FIT Skydive Dubai entail?…

Global Fitness Racing Brand DEKA Lands in the UAE

Fitness racing fans in the UAE will soon be able to take on DEKA as the brand lands in the region this month. The rollout is being led locally by ITP Media Group, with DEKA Middle East the latest arm…

Inside the High‑Protein Japanese Cheesecake Trend Sweeping Social Media

Unless you’ve been living under a rock, you’ll have seen people all over social media putting biscuits into their yoghurt to make Japanese cheesecake. So, what’s the deal? What is a Japanese cheesecake? Let’s be honest – this isn’t really…

New Creatine-Boosted Strawberry Flavour Joins Koia Elite Range

Berry fans, rejoice! Plant-based innovator Koia just added a Strawberry shake to its Elite range. The fruity newcomer joins the existing Koia Elite family, which includes Vanilla, Chocolate, Coffee, and Cookies ‘n’ Creme. However, this shake comes with a notable…

A Closer Look at Magic Spoon’s New Protein Pastries

If you’re a fan of a sweet breakfast treat, then it makes sense to try and add some function in the mix – and Magic Spoon’s new protein pastries do just that. Now available in Target, these toaster pastries come…