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Does Lumen Work for Weight Loss? Here’s What You Need to Know

We’ve got the answers you need to the question ‘does Lumen work for weight loss?’ You’ve probably seen it on social media or heard someone mention it at the gym, but the big question is still this: does Lumen work…

Creator-Fuelled High-Protein KFC Meals Are Here

Influencer-backed high-protein KFC meals drop in Australia Australian fans of the Colonel’s special recipe can now enjoy a Zinger Protein Pack or Zinger Protein Bowl – but only until 2 March, 2026. Backed by Aussie fitness and nutrition influencers, including…

Introducing Vieve Collagen Protein: The Subtle Hack to Upgrade Any Drink

Looking for a sneaky way to boost your protein without changing your routine? Meet Vieve Collagen Protein. We all have good intentions when it comes to getting enough protein every day, but the prep, clean-up, and weird textures of most…

Introducing Creatime: The Protein-Boosted Creatine Snack Shaking Up the Category

A creatine snack that actually tastes good, delivers real results, and fits in your gym bag? Say hello to Creatime. There’s a protein and creatine snack bar making waves in the supplement world, and it goes by the name Creatime. …

Creatime’s Protein & Creatine Bar: What You Need to Know

Ready to level up your snack game? Here’s everything you need to know about Creatime’s protein and creatine bar. If you’ve been thinking about adding creatine to your daily routine but aren’t loving the idea of mixing powders or dealing…

Yubi Bar Line-Up Expands With Viral-Inspired Dark Choc Matcha

If you love the on-the-go convenience of a protein bar but don’t have a super-sweet tooth, then the new Dark Choc Matcha flavour from Yubi Bar will be right up your street. Inspired by two of 2025’s most trending flavours,…

ESN Announces Teenage Bodybuilder George Lifts as Newest Athlete

Teenage bodybuilder George Lifts joins Elite Sports Nutrition (ESN) Teenage bodybuilder George Holland – known online as George Lifts – is in great company as he joins ESN’s impressive roster of sponsored athletes. The 14-year-old English schoolkid now lines up…

Jack3d Energy Drink Arrives in the UK Through Tropicana Wholesale Deal

Jack3d is back – and it’s now available in an energy drink The new-look Jack3d energy drink will be hitting UK chillers imminently, thanks to a deal with Tropicana Wholesale. Already one of the country’s biggest supplement distributors, Tropicana Wholesale…

SAY Protein Set to Debut With Pre-Workout-Style Protein Shot

Market newcomer SAY Protein appears poised to launch its inaugural product: a pre-workout-style protein shot. Promising a “science-led”, “performance-grade” protein system, this could potentially be a brilliant solution for those who find traditional protein bars and powders unpalatable. What problems…

Newcomer Hustle Unveils Hybrid Creatine-Infused Protein Bar

Hot on the heels of Creatime, which recently launched its hybrid creatine protein bar, market newcomer Hustle Bars has joined in the fun with its own creatine-infused on-the-go protein product. Founded by uni pals Michał Szachniewicz and Leon Hodgson, Hustle…