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Natty Ice Cream Set to Hit Store Freezers With Revamped Recipe

Natty Ice Cream Aims for ‘True Liftoff’ With New-and-Improved Recipe Not-so-naughty ice cream certainly wasn’t a new concept when Natty made its debut midway through last year. The likes of Halo Top had already claimed huge freezer space with functional…

Dubai Marathon 2026: Everything You Need to Know

The Dubai Marathon 2026 is set to be the biggest one yet. Here’s everything you need to know before race day. The Dubai Marathon 2026 is just around the corner, and this year’s event is shaping up to be something…

What Is Reformer Pilates? Dubai’s Latest Wellness Obsession Explained

What is reformer Pilates, and why is everyone in Dubai raving about it? We’re breaking down the workout, the machine, and where to try it. What is reformer Pilates, and why does everyone suddenly seem to be doing it? If…

Vitamin Well Water: The Functional Hydration Trend Sweeping Dubai

From sweaty workouts to long race days, Vitamin Well Water is stepping up Dubai’s hydration game. There’s a lot going on in the world of drinks right now, but when it comes to hydration that actually supports your body without…

Harry Can’t Sit Still Founder Harry Clough to Star on Season 20 of The Apprentice

From Fidgeting in Class to Facing Lord Sugar: Harry Clough, Founder of Harry Can’t Sit Still, Heads to The Apprentice The clue to why Harry Clough launched his fledgling matcha brand, Harry Can’t Sit Still, is very much in the…

Samson Dauda Adds Serious Mass to Myprotein’s Athlete Roster

Myprotein has added some serious mass to its athlete roster with the signing of Samson Dauda. The 2024 Mr. Olympia winner has put pen to paper on a deal that will see him proudly fly the flag for the sports…

Zooki Super Strength Collagen in Spicy Marg

Limited-Edition Spicy Marg Flavour Added to Zooki Super Strength Collagen Line-Up

Zooki Super Strength Collagen Serves Up a Cocktail-Inspired Limited Edition Flavour Zooki has kicked off 2026 with a spicy curveball. With Dry January putting cocktail nights on pause for many, the brand has shaken up a booze-free twist on its…

Fans Get First Look at Upcoming Joyburst Creatine Soda

Joyburst Creatine Soda Set to Signal “New Era” of Functional Fizz Joyburst has brought more than just a splash of color to the functional drinks market since its 2021 launch. Created by the No Sugar king himself, Brad Woodgate, the…

Where to Train HYROX Dubai: Your Complete Guide

Wondering where to train HYROX Dubai? We’ve got you covered! Of all the fitness challenges gaining traction in Dubai, HYROX is easily one of the biggest right now. It’s intense, competitive, and designed to push every part of your training…

‘Hardest Geezer’ Russ Cook Sets Sights On GB 24 Hour Running Team

Road to the GB 24 Hour Running Team Begins for the Hardest Geezer Russ Cook, aka the Hardest Geezer, is no stranger to a monster challenge. The Worthing-born explorer successfully ran the entire length of Africa, setting off from South…