ESN Claims Breakthrough in Stabilised Ultrapure Creatine Gummies
Creatine gummies have given us plenty to chew over during the past few months. The convenient format hasn’t fully recovered since James Smith tore into several gummy makers for allegedly missing label claims.
Two of them — Ovrload and Push — were forced to halt sales, find a new supplier, and issue sheepish apologies to fans who were essentially buying duds.
The whole saga made national news and completely shattered confidence in creatine gummies as a feasible source of one of the world’s most researched supplements.
So, what exactly went wrong? Two main issues fuelled the supplement realm’s most explosive saga to date: manufacturing methods and dishonest test certificates.
In a statement released to customers, Push hypothesised that its previous manufacturer altered the product formula without its knowledge, sending different, fully dosed samples to Eurofins to pass quality checks.
Even when manufacturers have dosed gummies with the correct amount of creatine, many believe factors such as heat, moisture, and pH can break down the molecules during production, rendering the chews virtually useless.
Determined to restore order to the once-popular category, German giant ESN has spent the past 12 months developing a way to stabilise the process.
Promising to have finally cracked the code, it’s now ready to release its new Ultrapure Creatine Gummies to the world.
“Creatine is one of the most effective and best-researched supplements, supporting athletic performance during short, intense bursts of activity,” the brand wrote in an announcement.
“You can consume it in different forms — powder, capsules, or soon even as gummies.
“The problem? Many creatine gummies on the market contain too little or no real creatine, which means they provide little to no effect.
“After more than 12 months of development and test in both our own and external labs, we’ve created our Creatine Gummies for you — with guaranteed stabilised creatine, over 6 months of athlete testing, and a formula that truly delivers.”
ESN’s soon-to-launch Ultrapure Creatine Gummies provide 3g of creatine monohydrate per serving.
That figure sits at the lower end of the widely accepted 3-5g optimal daily dose, though very much in line with the levels of most gummies currently on the market.
ESN has promised that batches will be regularly tested by a DAkkS-accredited lab to verify the creatine content in every chew.
Considering ESN’s stellar reputation, you’d imagine the European heavyweight has plugged every potential hole in the quality-assurance line.
Debuting in a Peach flavour, the Ultrapure Creatine Gummies are expected to return just 17 calories and around 1g of sugar per four-piece serving.
They’ll hit online shelves in pouches of 120 gummies at the start of ESN’s week-long Black Friday sale, starting Sunday, 23rd November.
SEE ALSO: Some Push Creatine Gummies Missed Label Claims, Brand Admits
