Iconic Art Comes to Activewear: Gymshark’s New Frank Frazetta Power Line
Gymshark is fully committing to the winter arc aesthetic with its latest release.
In what’s one of the most creative crossovers we’ve seen to date, the global gymwear giant has announced an updated Power line, complete with the works of legendary artist Frank Frazetta.
Often referred to as the ‘Godfather of fantasy art’, Frazetta’s creations spanned comic books, paperback book covers, paintings, posters, album covers, and animation.
As one of the most renowned illustrators of the 20th century, Frazetta was inducted into multiple halls of fame for his works and was awarded a Life Achievement Award from the World Fantasy Convention.
Three years after his death in 2010, Frazetta’s daughter, Holly, and granddaughter, Sara, launched Frazetta Girls — a family-owned brand dedicated to preserving and celebrating his legacy.
There, fans can find prints, Icon Collectables, books, comics, and more, all featuring his most celebrated productions.
Frazetta Girls also offers apparel, which is likely how this unique collaboration came about.
With much of Frazetta’s imagery characterised by dynamic compositions, muscular figures, and dramatic lighting — including his acclaimed interpretation of Robert E. Howard’s Conan the Barbarian — it makes for the meanest-looking gym attire you’re likely to see this year.
“Power has always been for warriors,” Gymshark wrote in an announcement.
“Not the ones we’re told about, or even the ones we see. But the ones working in the dark. Dark mornings. Quiet gyms. Locked in.
“It’s high time we commemorated them. Gave them a moment out of the shadows. Under the nattiest lighting we can find.
“We’ve combined Frank Frazetta’s iconic artwork, inspired by warrior culture, with our iconic Power silhouette for an even more iconic collection.
“Power x Frazetta. It’s time to work.”
Gymshark Power x Frank Frazetta: What You Need to Know
Gymshark’s Power collection includes everything you need for late nights and early mornings in cold, dimly lit gyms: oversized tees, baggy hoodies, joggers, and shorts.
Designed to be the official uniform for bulking season, the Power x Frank Frazetta line features graphic versions of those same staples, adorned with the revered artist’s most staunch generals.
Frazetta’s Berserker, which was the cover art for Conan The Conqueror paperback (Lancer, 1967), appears alongside Warrior with Ball and Chain (1973).
The entire collection debuts on 8 January via Gymshark’s website and accompanying app. It’s a limited-edition capsule — and one steeped in fandom — so expect fast sellouts.
Gymshark has yet to confirm whether the Power x Frank Frazetta line will be landing early for loyalty members, or in its physical stores around the globe.
Head to Gymshark’s website to cop a piece of gymwear heritage come drop day.
SEE ALSO: Gymshark66 Challenge Returns: What to Expect and How to Take Part
