Iconic Art Comes to Activewear: Gymshark’s New Frank Frazetta Power Line
Gymshark is fully embracing the winter arc aesthetic with its newest release.
In one of the most imaginative crossovers seen in recent years, the global fitness apparel brand has unveiled an updated Power line, featuring the legendary creations of American artist Frank Frazetta.
Often called the ‘Godfather of fantasy art,’ Frazetta’s work spanned comic books, paperback covers, paintings, posters, album art, and animation.
As one of the most celebrated illustrators of the 20th century, Frazetta earned induction into multiple halls of fame and received a Life Achievement Award from the World Fantasy Convention.
Three years after his passing in 2010, Frazetta’s daughter, Holly Frazetta, and granddaughter, Sara Frazetta, launched Frazetta Girls — a family-owned brand devoted to preserving and honoring his artistic legacy.
Fans can explore prints, Icon Collectables, books, comics, and more, all showcasing his most celebrated works.
Frazetta Girls also offers apparel, which likely paved the way for this one-of-a-kind collaboration.
Much of Frazetta’s artwork is defined by dynamic compositions, muscly figures, and dramatic lighting — including his acclaimed take on Robert E. Howard’s Conan the Barbarian — making this lineup some of the most standout gym gear you’ll see hitting the racks this season.
“Power has always been for warriors,” Gymshark wrote in an announcement.
“Not the ones we’re told about, or even the ones we see. But the ones working in the dark. Dark mornings. Quiet gyms. Locked in.
“It’s high time we commemorated them. Gave them a moment out of the shadows. Under the nattiest lighting we can find.
“We’ve combined Frank Frazetta’s iconic artwork, inspired by warrior culture, with our iconic Power silhouette for an even more iconic collection.
“Power x Frazetta. It’s time to work.”
Gymshark x Frank Frazetta: What You Need to Know
Gymshark’s Power line delivers everything you need for early mornings and late nights in chilly, dimly lit gyms: oversized tees, baggy hoodies, joggers, and shorts.
Intended as the ultimate uniform for bulking season, the Power x Frank Frazetta collection features graphic takes on these staples, adorned with the artist’s most formidable warriors.
Frazetta’s ‘Berserker’, which was the cover art for Conan The Conqueror paperback (Lancer, 1967), appears alongside Warrior with Ball and Chain (1973).
The full collection launches on January 8 via Gymshark’s website and app. This is a limited-edition drop — steeped in iconic cultural touchpoints — so expect rapid sellouts.
Gymshark has not yet confirmed if the Power x Frank Frazetta line will be available early for loyalty members or stocked in physical stores worldwide.
Visit Gymshark’s website to secure a piece of gymwear history on launch day.
SEE ALSO: Everything You Need to Know About The New Gymshark New York Location
