NutriFitt founder and CEO Austin Hulsey has announced that Lee Priest has officially joined the brand, teasing new drops to come throughout 2026.
The big reveal was made on social media, with Hulsey reflecting on just how far the brand has come.
“Crazy to think back to over 20 years ago seeing Lee Priest in Muscular Development magazine as a kid working at Vitamin Shoppe,” Hulsey wrote, “To now working together to create some badass drops this year.”
Who is Lee Priest?
Lee Priest is an Australian-born bodybuilding veteran who was a fixture on the IFBB Pro stage throughout the 1990s and 2000s.
Despite competing at a shorter stature than many of his rivals, he held his own against some of the sport’s greatest names, including eight-time Mr. Olympia Ronnie Coleman, Jay Cutler, and Dexter Jackson.
Now 54, Priest remains active in the bodybuilding and health and fitness communities, and recently spoke about his personal mission to live to 100.
About NutriFitt
Founded in Hendersonville, Tennessee, NutriFitt is a growing supplement competitor offering a range of pre-workouts, proteins, performance supplements, fat burners, and wellness products.
The brand is particularly well known for its pre-workout range, including its Symbiote, Carnage, and Epic series, all manufactured in GMP-certified facilities in the USA.
It’s not yet clear what Lee Priest will be teaming up with the brand to create (although he is holding a tub of the Carnage pre-workout in the announcement post).
But with Hulsey signing off with the words “Let The Resurrection begin,” it’s clear there’s plenty to come from the partnership.
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