Neutonic Unveils Nootropicks as Its Latest Focus Innovation
Neutonic has flown out of the blocks in 2026. Fuelled by a successful first funding round last summer, the popular nootropics brand started the year by announcing retail partnerships across continents in quick succession.
Fitness First, Everlast Gyms and Central Market in America were among the headline names, while joint activations with industry heavyweights such as Grenade and GSN have further bolstered its presence.
Despite busily planting flags, creator duo James Smith and Chris Williamson haven’t neglected new product development.
Fans were recently given a first glimpse at the inbound Focus Pouches – a functional take on the booming nicotine pouch trend, instead using caffeine, Cognizin® and vitamins to deliver brain gains.
But before they’ve even had a chance to reach online shelves, Neutonic has debuted another fresh addition – and it’s arguably the most intriguing yet.
The brand’s nootropic-infused flavoured toothpicks – aptly named Nootropicks – offer a retro alternative to chewing gum and a fuss-free means for achieving clarity on the go.
Here’s what you need to know, including details on ingredients, flavours and where to find them.
Introducing Nootropicks
Toothpicks have enjoyed something of a resurgence in recent years. Pick’em, which featured on the German version of Shark Tank, was practically everywhere you scrolled on social media in 2025.
Thanks to the fearless work of four co-founders, the brand’s flavoured vitamin-infused toothpicks made their way into the mouths of countless big-name celebrities, including James Corden, KSI, Tom Aspinall, Miniminter and Macklemore.
Nootropicks, however, take the recipe a step further. Each serving, amounting to eight toothpicks, delivers 105mg of caffeine, 275mg of Cognizin® Citicoline and 672% of the recommended daily intake of vitamin B12.
Billed as a convenient, discreet alternative to Neutonic’s drinks or capsules, Nootropicks also represent a smart swap for less beneficial oral habits such as smoking or vaping.
As for how they work, Neutonic recommends sucking one end of the toothpick for 5-6 minutes, then flipping it over and repeating on the opposite side.
Once the flavour starts to fade, imprint your teeth on the pick and bite to release the remaining ingredients.
Much like Neutonic’s wider range, Nootropicks promise to support focus, increase alertness, fight fatigue and promote mental wellbeing.
Five Unique Flavours
Neutonic hasn’t scrimped in the flavour department. Five varieties are on offer – Apple, Cool Mint, Orange, Peach and Spearmint – each free from sugar and calories.
If you’re keen to sample Neutonic’s latest bolt of innovation, you’ve got options. Nootropicks are sold in mixed packs of five, containing all five flavours and a total of 100 toothpicks for £19.99 direct from the brand’s website.
As an added sweetener, Smith and Williamson are also including a complimentary pack in any subscription orders placed for their Focus Blend, Brain Capsules, Creatine Sachets or top-rated Productivity Drink.
