Focus specialist Neutonic has raised $6m (£4.4m) to fuel its ongoing retail assault in the UK and US.
It values the business at $60m (£44m), more than tripling its estimated worth since the brand last raised capital in 2025.
Founded in late 2023 by Chris Williamson and James Smith, alongside Luke Betts and Shan Hanif, Neutonic has sold more than 7.5 million cans of its nootropics-powered Productivity Drink.
It has set a staggering pace since the turn of the year, launching new products in the form of Focus Pouches and Nootropicks (nootropic toothpicks), while opening thousands of retail doors.
Listings at Fitness First, Everlast Gyms, Ocado, Morrisons Daily, Booths and more than 1,200 Motor Fuel Group forecourts have hugely bolstered its presence in the UK.
The brand’s all-seeing eye is now set on Sainsbury’s, with 500 stores set to stock its cans from this month as part of the supermarket’s meal deal selection.
Across the Atlantic, GNC, The Vitamin Shoppe and Central Market are among the big-name chains carrying Neutonic’s products.
Smith, who moved to Australia before finding fame, also plans to bring Neutonic to his home away from home in the coming months.
“This raise gives us the firepower to keep building Neutonic across both the UK and US, while also launching in Australia,” he said.
“We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.”
Neutonic Adds Fresh Firepower for Growth
Alan Barratt, who invested in the previous funding round, has backed Neutonic once more.
He was joined by former professional rugby player Ollie Marchon and endurance swimmer Ross Edgley in the UK, alongside several entrepreneurs from the US.
“We have always felt there was space for a product that better reflects how people want to perform today,” Williamson added.
“Retail appetite has been incredibly encouraging, and this funding allows us to accelerate from a strong base.”
The brand says the fresh cash injection will be used to support international retail expansion, execute strategic hires and continue product development.
Neutonic’s current roster includes creatine sachets, brain capsules, focus pouches, a focus blend, nootropic toothpicks and a productivity drink available in five flavours.
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