It feels like major announcements are becoming a weekly occurrence for Neutonic.
Hot on the heels of a $6m cash injection, the focus-first brand’s Productivity Drink recently hit over 500 Sainsbury’s stores in the UK, hugely bolstering its retail presence.
Across the Atlantic, it’s just gone one bigger by placing its entire roster of SKUs in more than 680 The Vitamin Shoppe locations.
“Another huge milestone for Neutonic in the US,” the brand wrote in an announcement.
“We’re proud to share that Neutonic is now live in 680+ stores nationwide with The Vitamin Shoppe, significantly expanding our retail footprint across America.
“This launch includes our full range of SKUs, bringing both mental and physical performance products into one of the most recognised health and wellness retail environments in the country.
“From our productivity drinks to creatine and beyond, this rollout allows more people across the US to access Neutonic as part of their everyday routine.”
What’s Available at The Vitamin Shoppe?
The Vitamin Shoppe joins big-name chains such as GNC and Central Market in carrying Neutonic’s products in America.
Currently, fans can find the brand’s Productivity Drink in Topical Ice and Blue Raspberry flavours, Focus Blend in Peach Mango and Wild Berry varieties, and unflavoured Brain Capsules on The Vitamin Shoppe’s website.
All three products contain a research-backed blend of nootropics and energising vitamins in sugar-free formulas, while the popular Productivity Drink adds 120mg of natural caffeine for good measure.
Whereas 12-count multipacks represent the only online option for the Productivity Drink, single cans of Neutonic’s hit beverage line are available in-store chillers, joined by the likes of its Creapure-powered creatine sachets.
Neutonic, a brand founded by a quartet including James Smith and US-based Modern Wisdom host Chris Williamson, has flown out of the traps so far in 2026.
Alongside securing fresh investment at a $60m valuation, hoards of new stockists and now a major listing at The Vitamin Shoppe, it has strengthened its ever-growing range with the recent additions of Nootropicks (nootropic toothpicks) and nicotine-free Focus Pouches.
Head down to your nearest Vitamin Shoppe location, or visit Neutonic’s official website to explore the full collection.
SEE ALSO: Neutonic’s Explosive Growth Continues With $6m Raise
