Greencore partnership sees Myprotein wraps and salads hit Sainsbury’s nationwide in major food-to-go push
Sports nutrition heavyweight Myprotein has announced a strategic partnership with leading convenience foods maker Greencore to roll out protein-enriched wraps and salads.
The on-the-go bites will be available in Sainsbury’s supermarkets and convenience stores, further strengthening the brand’s presence in offline retail channels and continuing its strategy of launching new licensing agreements with big-name partners.
Two Myprotein wraps — Firecracker Chicken and Teriyaki Chicken — spearhead the range. They’ll be joined by a Greek Chicken Salad, delivering up to 28g of protein for fewer than 376 calories.
Licensing agreements with category leaders including Müller, Iceland and Jimmy’s Iced Coffee led to sales of over 43 million Myprotein units in retail last year, according to the brand.
In a joint announcement with Greencore, Myprotein said food-to-go represents a “high-frequency, high-visibility consumption occasion” that complements its existing protein portfolio, covering powders, dairy and desserts, bars and snacks, and ready-to-drink.
With scope for the relationship to grow beyond Myprotein wraps and salads, it marks an opportunity for the global giant to broaden consumer touchpoints beyond the gym and home, while tapping into booming markets such as GLP-1.
“This collaboration is another step in Myprotein’s global leadership across sports nutrition, adding Greencore’s expertise in creating and distributing fresh, on-the-go food to our growing list of partners,” said Neil Mistry, CEO of THG Nutrition, the group behind Myprotein.
“The range builds on the demand of GLP-1 consumers, along with trends towards cleaner nutrition combined with protein-rich foods and snacks.
“This partnership not only widens the reach of the Myprotein brand offering, it brings further significant penetration into offline channels.
“Following a strong start to the year across our licensed ranges, we expect to significantly build on last year’s performance, with the brand on target to sell-in over 60 million licensed products in 2026, up from 43 million in 2025.”
Andy Parton, Chief Commercial Officer of Greencore, added: “We’re thrilled to partner with Myprotein to bring high‑quality, protein‑rich food‑to‑go options to consumers across the UK.
“As demand grows for convenient, nutritious products that support healthier lifestyles, this collaboration allows us to combine Greencore’s expertise in fresh, ready‑to‑eat food with one of the most recognisable brands in sports nutrition.
“We’re excited about the potential of this partnership and look forward to expanding the range together.”
The new Myprotein wraps are retailing for £4.75 at Sainsbury’s, with an option to bundle them in the supermarket’s £5.50 meal deal.
Meanwhile, the Greek Chicken Salad — which comes with a whipped Feta cheese dip — is priced at £4.55.
READ MORE: Myprotein Iceland Meals Range Grows With New Frozen Offerings
