Meet the Alternative Christmas Crackers Packed With Fringe Comedy and Cheesy Treats
Christmas crackers have been crying out for a glow-up for years. The limp hats, the half-hearted puns, and the landfill-fodder trinkets have somehow survived purely on festive tradition alone.
If Christmas dinner didn’t feel the same without a cracker on the table, most of us would have ditched them long ago.
But this year, the humble cracker is finally being put to work, courtesy of The Curators. The fresh-thinking snack brand, known for reinventing what protein snacks can look (and taste) like, has launched a full-scale reinvention.
Their limited-edition alternative Christmas crackers are packed with Edinburgh Fringe-approved jokes and crunchy bags of Cheesies.
So, if you’re tired of pulling the same mediocre punchlines, this might be the most welcome upgrade of the season.
Even better? You can save 20% on the revamped Cheesies Christmas Crackers using code GYMFLUENCERSAGENCY at checkout.
The Curators: Festive Fun, But Make It Protein-Powered
If The Curators haven’t crossed your radar yet, you’re missing out on one of the UK’s most creative savoury snack brands.
Since 2018, they’ve carved out a space in the crowded world of high-protein treats by doing things differently — swapping sickly-sweet bars for bold flavours, nostalgic snacking, and clean-label ingredients.
From Pork Puffs to Biltong, Cheesies to Thai Sweet Chilli Chips, every product delivers on both macros and munchability.
So when the team decided to bring that same originality to a festive staple, it made perfect sense.
Last year’s debut Cheesies crackers were an unexpected hit — a pack of alternative Christmas crackers filled not with forgettable trinkets, but with mini bags of 100% cheese baked until golden, crisp and wildly addictive.
The concept struck a chord with festive shoppers, selling out in record time. For 2025, they’ve taken things even further.
Fringe-Level Jokes for Maximum Table Laughs
This year’s edition adds an entirely new twist: comedian-crafted jokes straight from the Edinburgh Fringe.
Fresh from sponsoring the iconic arts festival during the summer, The Curators ran an open call for performers to submit their best one-liners. And the response was huge.
After sifting through mountains of puns, wordplay, and “incredibly gouda” punchlines, they narrowed it down to six comedians whose jokes now feature inside each cracker.
The result? Alternative Christmas crackers that actually earn their laughs. No more sarcastically groaning through printed jokes that weren’t funny when they were first written in the 80s, let alone now.
Every cracker includes:
- A Fringe-worthy joke from an up-and-coming comedian
- A classic blue party hat
- A 10g mini bag of Cheddar Cheesies, returning 3.2g protein, just 61 calories, and zero carbs or sugar
It’s the cheese board, before the cheese board. Even better, 10% of net sales goes directly to the comedians, allowing you to support emerging talent while enjoying the fruits of their labour at the dinner table.
Where to Buy The Curators’ Alternative Christmas Crackers
The Curators’ wonderfully alternative Christmas crackers are available via TikTok Shop, the Fringe online store, or direct through the brand’s website.
A box of six is priced at £14.99 and promises belly laughs along with actual belly-filling snacks.
While you’re there, it’s worth exploring the full Curators range — from full-sized bags of Cheesies to Pork Puffs, Protein Chips, and biltong that’s ideal for stocking fillers.
And for those looking to save a little extra this December, code GYMFLUENCERSAGENCY knocks 20% off sitewide.
What Are Cheesies?
The Curators’ Cheesies are a simple yet ingenious concept: 100% cheese, baked until golden, crunchy, and fridge-free.
Four varieties make up the full-bodied roster, typically available in 20g grab bags bursting with up to 8g of natural protein: Gouda, Red Leicester, Goat’s Cheese, and, of course, Cheddar.
Free from fillers, carbs, or anything artificial, they’ve become a firm favourite among snackers seeking savoury, keto-friendly protein on the move.
SEE ALSO: Why The Curators’ Savoury Protein Snacks Are a Revolution for Clean Eating
