Alessandra Ambrosio and Joe Jonas Among Celebrity Backers Fuelling TRIP’s $300 Million Valuation Surge
Calming beverage specialist TRIP is betting on the American market to fuel its next phase of growth after surpassing a $300 million valuation.
The London-based innovator, led by co-founder and CEO Olivia Ferdi, was taken over the threshold by a recent $40 million funding round fuelled by several celebrity investors.
Brazilian model Alessandra Ambrosio joined Joe Jonas, Paul Wesley, and Ashley Graham on the list of notable financiers.
Growth-stage consumer fund Coefficient Capital also backed TRIP’s potential as the functional drinks market continues to whet investors’ appetites.
Since its 2019 launch, TRIP claims to have established itself as the UK’s number one CBD brand.
While that title is largely subjective, the chilled-out operator is undeniably leading the pack in a fledgling subcategory of relaxing RTDs.
The brand says it wants to become “synonymous with calm the way Red Bull is with energy.”
In Europe, that goal is certainly becoming tangible. TRIP’s pastel-coloured cans line the fridges of 40,000 shops across the UK, France, and the Netherlands.
Ferdi and co. are projecting $100 million in profitable revenue this year, with designs on doubling that figure by 2026.
Buoyed by an eclectic product offering, it’s an ambitious target, yet one that’s certainly not out of reach.
At the time of writing, TRIP’s roster includes magnesium drinks, hydration sachets, oils, and gummies infused with various vitamins, minerals, and adaptogens.
Whatever turn you take on TRIP’s softly branded website, it all leads back to the concept of unplugging from life’s many stresses.
That unique approach, coupled with its community-focused vibe, gives TRIP an edge over its gut-focused, higher-powered competitors.
Its next frontier is America, where brands like OLIPOP and Poppi control a large share of the functional drinks market.
However, with both geared towards prebiotics, there’s more than enough room for TRIP to press ahead with its “hyper-growth phase.”
“Our mission has always been simple: to help people find a little calm in the chaos of everyday life,” wrote Ferdi.
“Not in grand, faraway moments — but in the small pauses between meetings, the quiet sips before a deep breath, the shared smiles that remind us we’re all figuring it out together.
“The most special part of this journey has been the community.
“From the early supporters who took a chance on something new, to the messages we receive every day from people sharing how TRIP fits into their mental wellbeing routine — it’s you who have built this with us.
“We’re still learning, still growing, and still deeply grateful. If our story shows anything, it’s that something beautiful can grow from a place of calm, care, and connection.”
TRIP has already established a solid foothold for US success. It boasts 10,000 Stateside distributors — including Target, Whole Foods, and CVS — plus a social-media presence that reached half a billion impressions in the last year alone.
With plenty of fresh financial firepower, the zen brand is looking to speak to the growing number of Americans prioritising stress and mental wellbeing over physique-sculpting supplements.
With every can of TRIP, consumers now benefit from a free Calm membership — a leading meditation app with over 100 million downloads.
The symbiotic partnership brings yet more eyes to TRIP’s gentle mission, while reinforcing its status as a leader in mainstream mindfulness.
“To our amazing team at TRIP making this a daily reality for millions, pushing boundaries with innovation and consideration,” Ferdi concluded.
“Here’s to the everyday moments of calm — and the people who make them possible.”
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