Valerie’s Push to Squash Perimenopausal Symptoms Received a Huge Holland & Barrett-Shaped Boost
Valerie’s mission to tackle hormonal havoc and give perimenopause the airtime it deserves has just received a welcome boost.
In what was described as a “pinch me” moment, the shame-dispelling challenger has secured a major retail listing at high-street heavyweight Holland & Barrett.
“When we launched Valerie, the mission was simple — to liberate women to live fully and freely at every age,” said Olly Johnson, Valerie co-founder.
“To give women products that actually work for their changing bodies, and do it with honesty, empathy, and a little mischief sprinkled in along the way.
“Seeing Valerie now on the digital shelves of Holland & Barrett — a household name in health and wellness — feels like a huge step towards achieving that mission.”
Johnson launched Valerie with the help of fellow founder Wizz Selvey and resident perimenopause expert Becks Heath at the tail end of summer 2024.
Their manifesto was punchy and unapologetically abrupt: to say a big eff you to the under-researched, under-medicated, and often ignored troubles of perimenopause.
The symptoms, of which there are 48, hit 90% of women at some stage in their lives, and are currently blighting one billion women right now.
For Valerie, the hush-hush approach to what shouldn’t be a taboo subject represents yet another gender data gap in healthcare.
Since making a loud introduction, Johnson and Selvey have released two tonics in a bid to plug the void; one for the morning and the second as an evening essential.
Together, they form the aptly named AM:PM bundle, with every nutrient shielded using liposomal nonotechnology for up to five-times better absorption.
The Daily Essential is a 12-in-1 shot featuring vitamins, minerals, and adaptogens, all carefully selected and meticulously dosed to boost energy, mood, and focus.
Meanwhile, the Evening Essential blends 10 evidence-based ingredients — spanning adaptogens, vitamins, minerals, and soothing plant extracts — to combat the difficulties in falling and staying asleep during bouts of hormonal fluctuations.
Both elixirs are now stocked online for all to buy at Holland & Barrett, marking not only a seminal moment for Valerie, but for women’s health as a whole.
“For me, this moment isn’t just about distribution. It’s about recognition,” Johnson continued.
“That women deserve better: better science, better formulas, better formats, better conversations, and better access.
“To our incredible community — your stories, feedback, and fierce advocacy got us here. To our team and investors — thank you for helping us turn a small idea into something that’s genuinely changing lives.
“2026 is already shaping up to be one hell of a ride.”
Both Valerie’s Daily and Evening Essential supplements can also be found directly on their website, alongside several educational resources.
A month’s supply of either bottle is priced at £59 for a one-time purchase, or significantly less with a running subscription. Use code GYMFLUENCERS for an extra 15% off.
