Dubai Active Show 2026 is shaping up to be a big one, and not just because it’s bringing the usual mix of workouts, brands, talks, and fitness energy back to Dubai.
This year, Dubai Active Industry is also marking its 10th anniversary, and organisers are planning the biggest celebration yet.
The event will run from 30th October to 1st November 2026 at Dubai Exhibition Centre, Expo City, alongside Dubai Muscle Show and Dubai Active Show.
So if you’re thinking about going, here’s what you can expect from Dubai Active Show 2026.
A bigger event for 2026
Dubai Active Industry has grown a lot over the last decade, becoming one of the region’s leading fitness and wellness trade shows.
For 2026, the event is expanding again, with 25% more space than before. That extra room is expected to be filled by more than 45,000 visitors, 450 exhibiting brands, and over 750 verified buyers.
Exhibitor slots are already moving quickly too, with 70% reportedly sold out more than eight months before the event. So it’s fair to say there’s a lot of interest in this year’s show already.
Brands, workouts, and fitness energy
One of the main things to expect from Dubai Active Show 2026 is a packed exhibition floor.
The full exhibitor list is still being finalised, but brands usually cover everything from fitness equipment and sports nutrition to wellness, recovery, technology, training, and activewear.
So if you like discovering new products, chatting to brands, grabbing samples, and seeing what’s coming next in the fitness world, there should be loads to look at across the weekend.
Dubai Active Show 2026 will also include workouts, fitness classes, competitions, and challenges, so it won’t just be a case of walking around stands all day.
The full class schedule hasn’t been released yet, but based on previous years, you can likely expect a mix of high-energy cardio classes, functional fitness sessions, and yoga.
Talks, education, and industry networking
There will also be a strong education and industry side to the event.
The XPRO Summit will bring together talks and expert sessions focused on health, fitness, and wellness, while Dubai Active Industry will attract gym owners, studio owners, retailers, distributors, investors, hospitality operators, healthcare professionals, and other people working in the fitness space.
That makes Dubai Active Show 2026 a great one to visit, whether you’re going as a fitness fan, a brand, a buyer, or someone working in the industry.
Tickets aren’t available yet, but visitor pre-registration is now open, so you can register your interest ahead of the event.
SEE ALSO: Dubai Active Industry to Mark 10 Years with Biggest Celebration Yet
