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Nick Preston and Ross Carlin of MuscleFood

MuscleFood Back in the Hands of Former CEO After Rapid Takeover

Nick Preston returns to lead MuscleFood alongside Ross Carlin, aiming to reboot the brand and its protein-packed offering It’s a new dawn for all-encompassing protein retailer, MuscleFood. The Nottingham-based brand has been acquired by former CEO Nick Preston and serial…

The Epic Story Behind Maxx Chewning’s Rolex

Why Maxx Chewning’s Rolex is More Than Just a Watch Anyone who follows Maxx Chewning on social media might have spotted he recently treated himself to a swanky new Rolex. Granted, a successful social media star and entrepreneur buying a…

Gymshark Dubai Expanding With New Mall of the Emirates Store

Gymshark Dubai Expansion Continues with Plans for New Mall of the Emirates Store Revealed

Gymshark Dubai Gears Up for Second Store at Mall of the Emirates There’s big news for Gymshark Dubai fans. The apparel giant has revealed plans to open a second store in the city as it continues its aggressive global retail…

GHOST Energy Original Finally Set for Hard Launch in 16oz Cans

GHOST Energy Original Levels Up with Long-Awaited 16oz Can Release The wait is over: GHOST Energy’s Original flavor is finally getting the launch fans have been hoping for. As of next week, the OG will be a permanent fixture in…

Meet Demand MAW — The Mushroom-Powered Focus Blend Launching This Autumn

Demand MAW Is Coming — The First Mushroom & Adaptogen Super Blend That Means Business In a time when attention is the ultimate currency, focus has never been harder to come by. Our days are punctuated by pings, notifications, and…

Gymshark LIFT Set to Make London Debut in Huge Two-Storey Warehouse

Everything You Need to Know About Gymshark LIFT London For the first time in its history, Gymshark LIFT is heading to London, the brand has announced. The iconic event is set for a major homecoming this month, pitching up at…

Joey Swoll Says He’s “Done” With Social Media After Hulk Hogan Racism Backlash

Joey Swoll says he’s “done” with social media after finding himself at the epicenter of online controversy. The self-proclaimed ‘CEO of Gym Positivity’ built a career on calling out toxic gym behavior. Now, the internet is throwing his own “Do…

Gymshark Conditioning Club: Your Full Breakdown of the Latest Drop

The Gymshark Conditioning Club Returns with Fresh Kit for the Hybrid Era Gymshark’s go-to motto has always been “We Do Gym.” But lately, the brand is making clear moves to branch out beyond just barbells and benches. Running and hybrid-style…

Vow Nutrition Weighs In On Creatine Gummy Controversy

Vow Nutrition founder, Simon Stevens, has revealed why he steered clear of selling the now-controversial creatine gummies. Several brands were recently outed by fitness dark knight James Smith during an investigation into the popular jellies. Ovrload was the first to…

Sam Sulek Gymshark Deal Completes Bodybuilding’s Ultimate Trifecta

Sam Sulek Gymshark Partnership Announced in Iconic Viral Video With Chris Bumstead and David Laid Gymshark has completed the holy trinity of men’s lifting with the signing of IFBB Pro bodybuilder and internet sensation, Sam Sulek. Sulek was joined by…