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GHOST Energy coming to Arnold Sports Festival UK

GHOST Energy Confirmed as Key Sponsor for Arnold Sports Festival UK

Fans of GHOST Energy will get their chance to engage with the brand, no doubt enjoy some free samples, and give it a proper welcome at the upcoming Arnold Sports Festival UK. As a Diamond Sponsor, the lifestyle heavyweight will…

Dubai Active Industry to Mark 10 Years with Biggest Celebration Yet

Dubai Active Industry – the Middle East’s leading international fitness and wellness trade show – will turn 10 this year. And the event’s birthday celebrations look set to be the biggest yet, with 70% of exhibitor slots already sold out…

What You Need to Know About Patrick Mahomes-Backed Throne Sport Coffee

Formulated for people with active lifestyles – from athletes to busy professionals looking for a caffeine boost with extra perks – Throne Sport Coffee’s range of canned cold brews and lattes is fast gaining traction in the beverage market. Here’s…

Creatime founders Milo O’Donohoe and Tom Glynn

In Conversation With Milo O’Donohoe and Tom Glynn, the Founders of Creatime

Creatine is up there among the most deeply researched supplements in sports nutrition. Yet, for many people, it also feels the least accessible. Between a muscle-heavy image and sandy powders that give a new meaning to gritting your teeth, creatine…

PRIME Marks Diamond Gym Sponsorship with Special Edition Till The Death Athletics Bottle

KSI and Logan Paul’s PRIME has announced its sponsorship of the iconic Diamond Gym, marking the occasion with a special edition Till The Death Athletics bottle. Here’s what you need to know about this unexpected partnership. Till The Death Athletics:…

GymNation Named Beyond Activ’s Fitness & Wellness Company of the Year

GymNation was recently named Beyond Activ’s Fitness & Wellness Company of the Year for the Middle East and Africa. A prestigious global programme which recognises excellence in the health, fitness, and wellness industries, The Beyond Activ World Awards celebrate companies,…

Carlos Belcast Announces His Own Anime-Inspired Gymshark Collection

Carlos Belcast has just announced his very own Gymshark collection, marking yet another major moment for Hispanic culture. The long-serving Gymshark athlete has previously worked with the brand on Signature Series graphics as part of its celebration of Hispanic Heritage…

New Myprotein Wraps and Salads Roll Out Across Sainsbury’s Stores Nationwide

Greencore partnership sees Myprotein wraps and salads hit Sainsbury’s nationwide in major food-to-go push Sports nutrition heavyweight Myprotein has announced a strategic partnership with leading convenience foods maker Greencore to roll out protein-enriched wraps and salads. The on-the-go bites will…

OccaStore Appoints Wayne Jeffery to Drive Next Phase of Growth

Football’s January transfer window might have slammed shut, but big moves are still being made in the sports nutrition space. Wholesale distribution heavyweight OccaStore has announced the capture of industry expert Wayne Jeffery. He steps in as Head of Brands…

Samson Dauda to appear at Arnold UK Expo

Samson Dauda Locked-in for the Arnold UK Expo

If you’re heading to the Arnold UK Expo from 27-29 March, then here’s some news you’re going to be very excited about: Samson Dauda is locked in, and his attendance has been confirmed. Known throughout the industry as ‘The Lion’,…