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Creator-Fuelled High-Protein KFC Meals Are Here

Influencer-backed high-protein KFC meals drop in Australia Australian fans of the Colonel’s special recipe can now enjoy a Zinger Protein Pack or Zinger Protein Bowl – but only until 2 March, 2026. Backed by Aussie fitness and nutrition influencers, including…
George Lifts flexes his new ESN deal

ESN Announces Teenage Bodybuilder George Lifts as Newest Athlete

Teenage bodybuilder George Lifts joins Elite Sports Nutrition (ESN) Teenage bodybuilder George Holland – known online as George Lifts – is in great company as he joins ESN’s impressive roster of sponsored athletes. The 14-year-old English schoolkid now lines up…
The upcoming SAY Protein shot

SAY Protein Set to Debut With Pre-Workout-Style Protein Shot

Market newcomer SAY Protein appears poised to launch its inaugural product: a pre-workout-style protein shot. Promising a “science-led”, “performance-grade” protein system, this could potentially be a brilliant solution for those who find traditional protein bars and powders unpalatable.  What problems…
The all-new Hustle bar

Newcomer Hustle Unveils Hybrid Creatine-Infused Protein Bar

Hot on the heels of Creatime, which recently launched its hybrid creatine protein bar, market newcomer Hustle Bars has joined in the fun with its own creatine-infused on-the-go protein product. Founded by uni pals Michał Szachniewicz and Leon Hodgson, Hustle…
GutSupp

Bimuno’s Next Chapter: GutSupp Steps Up as Gut Health Booms

We sat down with GutSupp’s Hywel Rose to unpack the brand’s evolution from Bimuno and its science-first mission. Across several industry reports placing their bets on what will dominate wellness conversations in 2026, there was one major running theme. The…
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