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Samson Dauda Adds Serious Mass to Myprotein’s Athlete Roster

Myprotein has added some serious mass to its athlete roster with the signing of Samson Dauda. The 2024 Mr. Olympia winner has put pen to paper on a deal that will see him proudly fly the flag for the sports…

‘Hardest Geezer’ Russ Cook Sets Sights On GB 24 Hour Running Team

Road to the GB 24 Hour Running Team Begins for the Hardest Geezer Russ Cook, aka the Hardest Geezer, is no stranger to a monster challenge. The Worthing-born explorer successfully ran the entire length of Africa, setting off from South…

Sunna van Kampen’s The Good, the Bad and the Healthy Rockets onto the Sunday Times Bestsellers List

Sunna van Kampen has enjoyed a blistering start to life as an author. The Tonic Health founder kicked off 2026 by taking his long-standing crusade against guileful product labels to print. The Good, the Bad and the Healthy officially hit…

Newcomer Creatime Combines Creatine & Protein in One Hybrid Bar

Creatime Makes Its Debut With a Unique Creatine-Protein Combo Variety is never in question when it comes to protein bars. Layered, wafer, soft core, wholefood or otherwise, there’s plenty to sink your teeth into if you’re craving something tasty yet…

Vieve Protein Water Expands Into Snacks With Trio of Protein Bars

Vieve Protein Water is broadening its horizons with a brand new range of functional, guilt-free protein bars. Best known for its collagen-powered bottles and protein powder, the brand’s first foray into solids will be led by three innovative flavours, each…

Neutonic cans in chillers at Fitness First

‘Full Circle Moment’: Neutonic Cans Launch in Over 40 Fitness First Gyms

Neutonic Cans Roll Into 40+ Fitness First Gyms Nationwide Before finding success as an online fitness guru and general voice of reason, James Smith was working the beat as a personal trainer on gym floors. Fitness First was his employer…

GymNation Takes Fitness to New Heights With the World’s Highest Gym Class

GymNation Launches the World’s Highest Gym Class… In a Hot Air Balloon From creating Dubai’s heaviest billboard to advertising self-defence classes in London’s most notorious phone-theft hotspots, GymNation has developed a knack for pushing the envelope. Judging by the group’s…

Marc Guéhi creates his own meal with Simmer

England Star Marc Guéhi Creates Signature Dish With Simmer

The January transfer window is officially open, and Simmer has wasted no time in making a marquee signing. Crystal Palace and England star Marc Guéhi has linked up with the family-run meal prep brand to launch his very own dish.…

Barebells Peanut Butter & Jelly Protein Bar Launches With Brand-First Fruity Filling

Barebells Peanut Butter & Jelly Hits Shelves on New Year’s Day Just hours after fireworks illuminated the sky to ring in the New Year, Barebells dropped a new flavor of its top-rated protein bar that we expect to dominate 2026.…

The Mein Schiff 4, which will host the first-ever HYROX Cruise

First-Ever HYROX Cruise to Set Sale in 2026

HYROX Cruise Sets Sail in 2026 With Stops in Barcelona and Marseille HYROX hysteria has already swept nearly every continent across the globe. The fast-rising functional fitness race recently surpassed 10,000 affiliated Training Clubs, doubling its tally since December last…