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GHOST Energy is making its way to Europe

GHOST Energy Makes Its Long-Awaited Debut in Mainland Europe

Ever since GHOST Energy crossed the Atlantic to debut in the UK last summer, fans in mainland Europe have been patiently waiting for their chance to grab a can. We knew a wider European rollout was something GHOST was working…

Neutonic’s Nicotine-Free Focus Pouches Debut in Fresh Mint Flavour

Neutonic has officially launched its latest brain-fuelling innovation: Focus Pouches. The discreet, portable format brings something completely new to the productivity specialist’s range, while bridging the gap between two booming markets. Oral nicotine pouch use has risen on both sides…

Puresport Touches Down in Australia and New Zealand Via Aid Station Partnership

Endurance athletes in Australia and New Zealand can now fuel their sessions – and their recovery – with a wide range of Puresport products. The performance-driven wellness brand has teamed up with Aid Station to take its energy gels, creatine,…

Everything You Need to Know About FIBO 2026

FIBO 2026 is approaching fast. If you’re attending – or still on the fence about whether to buy a ticket – here’s everything you can expect from the popular and ever-growing health, fitness and wellness tradeshow. The lowdown on FIBO…

Kylie Jenner’s Sprinter Swaps Vodka for Electrolytes With New Wellness Mix

Kylie Jenner is expanding her drinks empire – and this time, she’s stepping away from the party scene and into the wellness space. The superstar founder behind the vodka soda brand Sprinter has launched k2o by Sprinter, a new functional…

“Frivolous” David Protein Lawsuit Dropped

The class-action lawsuit that rocked David Protein has been quietly dropped, with no further action to be taken. Filed in January by lead plaintiff Daniella Lopez, the case alleged that David Protein’s bars contained 83% more calories and 400% more…

The Incredible Numbers Behind GHOST’s Arnold UK Activation

GHOST turned last month’s Arnold Sports Festival UK into something of a masterclass in brand activation. The legendary lifestyle operator arrived at Birmingham’s NEC as a diamond sponsor, taking an international team of staff and athlete ambassadors on a mission…