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Introducing Majic Protein: The High Protein Cookie Dough Taking Over TikTok

TikTok’s latest food obsession is Majic Protein, the high protein cookie dough everyone’s eating straight from the tub. If you’ve spent even a minute scrolling TikTok recently, you’ve probably seen tubs of cookie dough popping up in everyone’s feed. Not…

Pick’em Launches Vitamin-Infused Toothpicks in Biggest Product Drop Yet

Pick’em Breaks New Ground with Its First-Ever Vitamin Toothpicks Flavoured toothpick trailblazer Pick’em has just raised the curtain on its biggest — and most ambitious — product drop yet. The attention-grabbing start-up began as a university project, aimed at giving…

Double Delight: TRIP Drinks Lands in Whole Foods Market With New Cherry Lemon Flavor

TRIP Drinks Brings Nostalgic New Flavor to US Shelves TRIP drinks has double the reason to look back at November with a fond smile. The calming beverage specialist followed up its “biggest ever” flavor launch with news of a nationwide…

Nostalgic Myprotein Chupa Chups Collab Expands Again with New Impact Hydrate

New Arrival Alert: Impact Hydrate Lands in the Myprotein Chupa Chups Collection Myprotein has been inking major partnerships at a staggering rate of knots since emerging from its global rebrand. On Thursday, November 20th, the sports nutrition giant unleashed the…

Who Owns RAW Nutrition? The Story Behind the Brand

We’ve got all the info you need to know on who owns RAW Nutrition. RAW Nutrition has gone from a small business idea to one of the loudest names in the supplement world, and with that kind of rise comes…

Grace Beverley Launches Shreddy Superwoman: Her Most “Personal Investment” Yet

Shreddy Superwoman Targets PCOS Symptoms With Multi-Ingredient Formula The true number of women suffering from polycystic ovary syndrome (PCOS) in the UK is unknown. However, it’s thought to affect at least 1 in 10 women at some point in their…

Soft Core Grenade Creme Egg Bar Confirmed as Next Evolution of Nation’s Favourite Protein Snack

Grenade Creme Egg Finally Confirmed as Limited-Edition Drop Running Until April 2026 Grenade, the UK’s favourite protein bar brand, has once again shown why it sits on the throne of functional snacking. After weeks of teasers, the sports nutrition heavyweight…

Cheesies Christmas Crackers Return With Protein and Puns, Courtesy of Edinburgh Fringe

Cheesies Christmas Crackers Are Back — and the Jokes Are Funnier Than the Hats This time last year, Cheesies turned Christmas crackers into Christmas snackers with the launch of its crunchy take on a beloved festive tradition. In place of…

The PerfectTed Pistachio Matcha Powder Launch Shoot

PerfectTed Pistachio Matcha Powder Lands Exclusively in 685 Tesco Stores

Pistachio, Please: PerfectTed Pistachio Matcha Powder Hits 685 Tesco Stores Across the UK Two years ago, PerfectTed was celebrating its launch in the nation’s favourite Tesco meal deal. With matcha still a relatively nascent concept to Brits at the time,…

ESN Promises Stabalised Dosages In Its New Ultrapure Creatine Gummies

ESN Claims Breakthrough in Stabilised Ultrapure Creatine Gummies Creatine gummies have given us plenty to chew over during the past few months. The convenient format hasn’t fully recovered since James Smith tore into several gummy makers for allegedly missing label…