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Unilever Snaps Up Superfoods Gummy Maker Grüns

Unilever has struck a deal to acquire superfoods gummy maker Grüns. Announcing the news, the London-headquartered giant, which also owns the likes of Onnit, Liquid I.V. and OLLY, said the purchase marks another step in optimising its portfolio towards “premium…

GHOST Energy is making its way to Europe

GHOST Energy Makes Its Long-Awaited Debut in Mainland Europe

Ever since GHOST Energy crossed the Atlantic to debut in the UK last summer, fans in mainland Europe have been patiently waiting for their chance to grab a can. We knew a wider European rollout was something GHOST was working…

Neutonic’s Nicotine-Free Focus Pouches Debut in Fresh Mint Flavour

Neutonic has officially launched its latest brain-fuelling innovation: Focus Pouches. The discreet, portable format brings something completely new to the productivity specialist’s range, while bridging the gap between two booming markets. Oral nicotine pouch use has risen on both sides…

Puresport Touches Down in Australia and New Zealand Via Aid Station Partnership

Endurance athletes in Australia and New Zealand can now fuel their sessions – and their recovery – with a wide range of Puresport products. The performance-driven wellness brand has teamed up with Aid Station to take its energy gels, creatine,…

Kylie Jenner’s Sprinter Swaps Vodka for Electrolytes With New Wellness Mix

Kylie Jenner is expanding her drinks empire – and this time, she’s stepping away from the party scene and into the wellness space. The superstar founder behind the vodka soda brand Sprinter has launched k2o by Sprinter, a new functional…

“Frivolous” David Protein Lawsuit Dropped

The class-action lawsuit that rocked David Protein has been quietly dropped, with no further action to be taken. Filed in January by lead plaintiff Daniella Lopez, the case alleged that David Protein’s bars contained 83% more calories and 400% more…

Create Wellness Nets $20M and Expands into Stacked Creatine Sachets

Create Wellness – America’s biggest creatine gummy brand – has secured $20M in Series B funding, and is using the cash injection to diversify into new product categories. The New York-based startup’s latest raise was led by Alliance Consumer Growth,…

Dom Iacovone shows off new RAW Nutrition Cream of Rice

RAW Nutrition Cream of Rice Set to Launch in “3 or 4” Delicious Flavours

If you use cream of rice during your bulking phases, then you’ll be excited to hear that premium sports-nutrition brand RAW Nutrition is joining the trend. While we don’t know exactly when RAW’s product will hit shelves, co-founder and CEO…

Barebells Sunny Smoothie Returns for Summer – Now Launching in the US

Barebells is bringing the beach vibes to your protein bar stash. The Swedish brand’s cult-favourite Sunny Smoothie Soft Bar is making its long-awaited US debut, landing exclusively at The Vitamin Shoppe. Barebells Sunny Smoothie isn’t entirely new. The bar made…

Meet Zilch: The Monk Fruit Sweetener Beating Sugar Cravings

Introducing the monk fruit sweetener making low-sugar living feel effortless If you’re an avid label checker, you might have spotted monk fruit quietly cropping up on an increasing number of ingredient lists. The zero-calorie and zero-glycaemic sugar substitute has slowly…